A Cadbury store in the UK decided to rebrand Easter eggs as ‘gesture eggs’, leading to accusations that Christianity is being erased.
Cadbury itself denies involvement.
https://modernity.news/2024/03/27/cadbury-store-rebrands-easter-eggs-as-gesture-eggs/
Lesbian Couple Expose ‘Gay Babies Section’ In Barnes & Noble
https://modernity.news/2025/07/14/lesbian-couple-expose-gay-babies-section-in-barnes-noble/